Sách Market Leader Advanced – Unit 10: Online Business – Tiếng anh thương mại – Học Hay (Phần 1)

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Market Leader Advanced – Unit 10: Online Business - Listening

 

A. How much do you know about the history of the Internet and e-commerce? Complete the gaps.

 

Đáp án:

1. Tim Berners-Lee

2. Amazon

3. eBay

4. Dell

5. Google

6. Napster

7. Amazon

8. Facebook

9. YouTube

10. Twitter

 

B. What sort of companies have been the main winners in terms of doing business online? Listen and compare your ideas with David Bowen, a senior consultant for Bowen Craggs & Co., a website consultancy group.

 

Đáp án:

He identifies three sorts of 'winners' in online business: 

1. Companies that were set up specifically to do business online, e.g. booksellers, like Amazon, and eBay, the auction site 

2. Small companies that have been able to sell outside their traditional markets 

3. Companies - both large and small (e.g. your local plumber) - that can buy things around the world online more cheaply than in the past

 

C. Listen to the second part of the interview and complete these notes, using one or two words in each gap.

Key features of a global website

A truly global company website is …………. (1) in its nature. It has to serve many people who are often …………. (2) and also different types of audiences, e.g. customers, …………. (3), ............ (4), governments and so on. Therefore the …………. (5), the navigation and the …………. (6) of the website are very important. Another issue is …………. (7), which means that  the company's image and website must be much more …………. (8) than in the past.

 

Đáp án:

1. complex

2. geographically dispersed

3. shareholders

4. journalists

5. signposting

6. usability

7. branding

8. homogeneous

 

D. Listen to the third part of the interview about the impact of social media on e-business, then correct the six factual errors in this summary.

Through the use of social media, businesses can get their messages across in a different way from the method they use in more traditional media. They can have more engaging, two-way conversations with customers. Companies can also use social media for other purposes, such as using Facebook to contact young people to investigate market trends. 

On the other hand, social media present a big financial risk. A story can spread very fast, so companies have to react much faster to counter the risk. One example is a story that was going around that Ford had tried to buy out a very small dealership's website. Ford's Social Media Manager sent out e-mails to find out Ford's side of the story and he was able to take legal action against social media sites and successfully deal with the problem.

 

Đáp án:

Through the use of social media, businesses can get their messages across in a different way from the method they use on the web (itself). They can have more engaging, two-way conversations with customers. Companies can also use social media for other purposes, such as using Facebook to contact young people looking for jobs.

On the other hand, social media present a big reputation risk. A story can spread very fast, so companies have to react much faster to counter the risk. One example is a story that was going around that Ford had tried to close down a very small dealership's website. Ford's Social Media Manager sent out messages on Twitter to find out Ford's side of the story and he was able to put that out on social media sites and successfully deal with the problem.

 

E. Listen to David Bowen's views on where e-business is heading. What three developments does he mention?

 

Đáp án:

He mentions that customers will go and ask other customers about their experience with social media, and that's going to develop enormously.

He thinks we're going to get quite a lot more 3D, going into a virtual shop.

And also that we're going to get the convergence of television and computers.