Sách Market Leader Intermediate – Unit 7: Cultures – Tiếng anh thương mại – Học Hay (Phần 1)

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Market Leader Intermediate – Unit 7: Cultures - Listening

 

A. Jeff Toms is Marketing Director at an international cultural training centre. Listen to the first part of the interview and answer the questions.

1. What two factors affect the 'Middle East clock'?

2. What can cause problems for Americans when they do business with Latin cultures?

 

Đáp án:

1 The perception of time-keeping is different because of prayer times and awareness of the movements of

the sun and moon.

2 Americans want to get down to business immediately but, in other cultures, relationship building is very important.

 

B. Listen to the second part of the interview and say what qualities companies should look for when sending staff abroad.

 

Đáp án: 

It's not enough for staff to be brilliant in their area. They have to be adaptable and flexible - prepared to change when necessary.

 

C. Listen to the final part of the interview and complete the gaps.

I think also one of the key features of the successful ………………. (1) is to be non-…………….. (2). For instance, if you're coming from an Asian culture to try and do business with a Western culture, for certain the way that people do things will be fundamentally different Jeff Toms – the …………………. (3), the structure, the………………… (4), the seniority and the ……………….. (5) of the people you're doing business with - will be fundamentally different.

 

Đáp án:

1. international businessperson

2. judgemental

3. hierarchy

4. decision-making process

5. influence

A. Complete the idioms in the sentences below with the words in the box.

end       eye       eye         fire        foot         ice         water         water

1. Small talk is one way to break the ………... when meeting someone for the first time.

2. I was thrown in at the deep ............ when my company sent me to run the German office. I was only given two days' notice to get everything ready.

3. We don't see eye to ............ with our US parent company about punctuality. We have very different ideas about what being 'on time' means. It's a question of culture.

4. I got into hot ............ with my boss for wearing casual clothes to the meeting with the potential Japanese customers.

5. I really put my ............ in it when I met our Spanish partner. Because I was nervous, I said 'Who are you?' rather than 'How are you?'.

6. I get on like a house on ............ with our Polish agent; we like the same things and have the same sense of humour.

7. When I visited China for the first time, I was like a fish out of…………..... Everything was so different, and I couldn't read any of the signs!

8. My first meeting with our overseas clients was a real…………….-opener. I hadn't seen that style of negotiation before.

 

Đáp án:

1. ice

2. end

3. eye

4. water

5. foot

6. fire

7. water

8. eye

 

B. Listen to eight people using the idioms from Exercise A and check your answers.

 

C. Consider the context of each idiom in Exercise A and decide which have:

a) a positive meaning 

b) a negative meaning.

 

Đáp án:

1. break the ice - (positive) 

2. thrown in at the deep end - (negative)

3. we don't see eye to eye - (negative)

4. got into hot water - (negative)

5. put my foot in it - (negative)

6. get on like a house on fire - (positive)

7. fish out of water - (negative)

 

D. Match the idioms in Exercise A (1-8) to the correct meanings (a-h).

a) given a difficult job to do without preparation

b) quickly have a friendly relationship with someone

c) feel uncomfortable in an unfamiliar situation

d) say or do something without thinking carefully, so that you embarrass or upset someone

e) disagree with someone

f) an experience where you learn something surprising or something you did not know before

g) make someone you have just met less nervous and more willing to talk

h) get into trouble

 

Đáp án:

1. g

2. a

3. e

4. h

5. d

6. b

7. c

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Choose the most appropriate verb, There are some situations where both verbs are possible. Can you say why?

1. If you are invited to a Brazilian's house for dinner, you must / should arrive at least 30 minutes after the time mentioned.

2. You mustn't / don't have to give purple flowers as a gift in many countries.

3. All personnel should / must read the health and safety notices in the building.

4. Staff don't have to / mustn't disclose information on the project unless authorised.

5. I think you should / must encourage the team to develop interpersonal skills.

6. Simone doesn't have to / shouldn't work so hard - she is looking very tired.

7. When going to a new country to do business, you should / must do some research into their culture.

5. You mustn't / don't hove to pay immediately. We can offer you credit.

 

Đáp án:

1. should

2. mustn't

3. both (this may be advisory or compulsory)

4. mustn't

5. both (maybe advisory or compulsory)

6. both (two senses: she needn't work so hard; it's not good for her to do so)

7. both (depends on the strength of the advice)

 

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