Sách Market Leader Pre-intermediate – Unit 8: Marketing – Tiếng anh thương mại – Học Hay (Phần 2)

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Market Leader Pre-intermediate – Unit 8: Marketing - Skills

 

A. Listen to four people giving some numbers, phone numbers and addresses. Tick the correct ones.

1. 

a) 30,456 

b) 13,456

2. 

a) 0033 2399 0324 

b) 0033 3299 0342

3. 

a) v.artin@sawlna.com 

b) v.altin@sawslan.com

4. 

a) 128/16 Rattanatibarth Road 

b) 128/60 Rattanatibeth Road

 

Đáp án: 

1. b

2. a

3. b

4. b

 

B. Say the international spelling alphabet.

Alpha, Bravo, Charlie, Delta, Echo, Foxtrot, Golf, Hotel, India, Juliet, Kilo, Lima, Mike, November, Oscar, Papa, Quebec, Romeo, Sierra, Tango, Uniform, Victor, Whisky, X-ray, Yankee, Zulu

 

C. Listen to the first part of a phone conversation between a sales director, Martin, and his manager, Fiona. Answer these questions.

1. Did they meet their sales targets?

2. How has their market share changed?

3. What were their total sales?

4. How much did they spend on shampoo advertising?

 

Đáp án:

1. Yes

2. It has increased by 2%.

3. Over £1.2 million

4. £250,000

 

D. Now listen to the second part and note down this information.

1. customer's name 4 e-mail address

2. nationality

3. telephone number

5. meeting day and date

 

Đáp án:

1. Mrs Young Joo Chan

2. Korean

3. 82 2 0735 8879

4. y.joochanl@bhds.com

5. Friday 18th

 

E. Listen to the whole conversation again. Tick the phrases in the Useful language box below that Martin uses to check information, ask for information and finish the conversation.

CHECKING FOR INFORMATION	ASKING FOR INFORMATION	FINISHING A CONVERSATION
Sorry, did you say…?	Could you give me a few details?	OK, I think I've got all that.
Sorry, I didn’t catch that.	What about the new range?	Thanks very much. That was very helpful.
Could you repeat that, please?	Did she say when she'd like to meet?	I should go now. Let's speak again soon.
Let me read that back to you.		Right, I think that's everything.

 

Đáp án:

Sorry, did you say ... ?

Sorry, I didn't catch that.

Let me read that back to you.

Could you give me a few details?

What about the new range?

Did she say when she'd like to meet?

OK, I think I've got all that.

Right, I think that's everything.

A. Before you read, match these questions (1-6} to the answers (a-f).

1. Why is Adidas expanding in China?	a) 550
2. How many stores does Adidas have in China at the time of writing?	b) It is planning to focus on low prices.
3. Who is Christophe Bezu?	c) Adidas
4. How did Li Ning get its name?	d) He is the Chief Executive of Adidas.
5. What is Li Ning hoping to do?	e) It comes from the President of the Beijing Olympics Committee.
6. Who is the market leader for sports goods in China?	f) Because it wants to become the market leader in China.

 

Đáp án:

1. f

2. a

3. d

4. e

5. b

6. c

 

B. Read the article below and correct all the answers (a-f) in Exercise A.

 

Đáp án:

a) 5600

b) It is hoping to take its brand upmarket.

c) Nike

d) He is Adidas's Managing Director for Greater China.

e) It comes from the Olympic gymnast who lit the flame at the opening ceremony of the 2008 Beijing Olympics.

f) Because it wants to regain market share lost to foreign and domestic competitors.

 

C. Match these words and phrases (1-7) to their definitions (a-g).

1. market position	a) the combination of products that a company has to offer
2. upmarket	b) a market filled so completely that no more products can be added
3. product mix	c) expensive compared to other products of the same type
4. penetrate	d) alter a product or service to change the way that people think about it
5. disposable income	e) start selling goods or services in a new market
6. rebrand	f) money that is available to spend after paying for essentials like taxes, food and housing
7. saturated	g) the ranking of a company or brand against its competitors in terms of its sales

 

Đáp án:

1. g

2. c

3. a

4. e

5. f

6. d

7. b

 

D. Complete these sentences with some of the words/phrases from Exercise C.

1. The Beatles were able to ............ the US market.

2. During the economic crisis, people had less .............

3. Smaller banks are struggling to compete in an already ............ market.

4. We are trying to lose our cheap image and move ............ with more expensive products.

5. Coca-Cola decided to ............ Diet Fanta in the UK, to fit in with the rest of Europe.

 

Đáp án:

1. penetrate

2. disposable income

3. saturated

 

4. upmarket

5. rebrand

 

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