Sách Market Leader Upper Intermediate – Unit 7: Management Styles – Học Hay (Phần 2)


Đăng bởi Mỹ Anh | 18/02/2020 | 231
Giáo trình Market Leader Upper Intermediate – Unit 7: Management Styles | Học Hay

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Market Leader Upper Intermediate – Unit 7: Management Styles - Skills

 

A. Jason Harding, Sales Manager of the drinks company Quench Products, is giving a presentation to some customers. Listen to both parts of the presentation and answer these questions.

1. What is the name of the product?

2. When will it be launched?

3. What are its unique selling points?

4. What will the audience take away with them?

 

Đáp án:

1. Quench Iced Tea

2. early next March

3. available in several flavours (lemon, green, strawberry, grape) and in three different varieties (sweetened, unsweetened, diet); contains a high percentage of vitamins, especially C and E; two different sizes; eye-catching, appealing design

4. information pack including a web link

 

B. Listen to the first part of the presentation again and complete these extracts.

1. I'm going to tell you about our new iced tea that'll be ............ early next March.

2. What is Quench Iced Tea? What are its ........................?

3. The fact that we offer it in ........................ will give it a definite ............ over the competition.

4. I want to ............ that. In other words, it's got a .........................

5. This will undoubtedly appeal to ............ - ......................... And that's a major ........................ of our product.

 

Đáp án:

1. launched

2. unique features

3. different versions; edge

4. stress; wide appeal

5. health-conscious customers; selling point

 

C. Listen to the second part again and complete these extracts.

1. ....................................(a) the tea itself. As you know, our company uses only ............ - ............(b) tea ...

2. Please take a look at the .............

3. What does this ............ (a)? It ............ (b) that once again, we're offering customers ………………. (c).

4. You can see from the slide that the bottles are ........................(a) , very ............- ........... (b) and ............ (c). They'll really ........................(d) on the shelf.

5. So to ............(a), we're offering customers a unique, delicious, thirst-quenching product. A product that'll ........... (b) to different tastes and which has ........................(c). It'll [ ... ] be supported by a .................................... (d).

 

Đáp án:

1. 

a. a Turning now to

b. high-quality

2. slide

3.

a. mean

b. means

c. choice

4. 

a. beautifully designed

b. eye-catching

c. appealing

d. stand out

5. 

a. summarise

b. appeal

c. outstanding design

d. comprehensive marketing programme

 

D. Match each extract in Exercises B and C to a heading in the Useful language box below.

STATING THE PURPOSE

The purpose of my talk today is to…

What I want to do today is to….

My main objective today is to…

INVOLVING THE AUDIENCE

What are its main selling points?

As I’m sure you all know,….

As you are aware…

PERSUADING 

It will give us an edge over the competition. 

This will undoubtedly appeal to ...

It has many outstanding features.

EMPHASISING

I'd just like to highlight ...

I want to stress that ...

I'd like to emphasise that ...

CHANGING THE SUBJECT 

Moving on to ...

OK, now I'll talk about ...

Right, turning now to ...

REFERRING TO VISUALS 

Let's look at the chart.

Let me draw your attention to the slide.

Please take a look at the visual.

DISCUSSING IMPLICATIONS

What this means is ...

The consequence of this is ...

This has resulted in ...

EXEMPLIFYING

For instance ...

Let me give you an example.

Let me give you an interesting statistic.

 

Đáp án:

Exercise B

1. Stating the purpose

2. Involving the audience

3. Discussing implications

4. Emphasising / Exemplifying

5. Persuading

Exercise C

1. Changing the subject

2. Referring to visuals

3. Involving the audience

4. Referring to visuals

5. Persuading

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Reading Market Leader Upper Intermediate – Unit 7: Management Styles – HocHay

 

 

A. Read your article quickly and decide which of these statements are true for the CEO you read about.

They ...

1. think most meetings are a waste of time.

2. are good at making decisions quickly and firmly.

3. want people to know who is the boss.

4. think artificial deadlines are stressful.

5. believe in hiring the best staff they can.

6. think their staff feel happy working there.

 

Đáp án:

Anna Wintour: 2, 3, 5

Jim Buckmaster: 1, 4, 5, 6

 

B. Which of these adjectives do you think describe Anna Wintour?

approachable      demanding         perfectionist         ruthless         volatile

 

Đáp án:

demanding, perfectionist, ruthless

 

D. Match the adjectives in the box to the definitions below.

anti-authoritarian       approachable       demanding       perfectionist      ruthless        self-motivated         talented        volatile

1. not caring if you have to harm others to get what you want

2. not satisfied with anything unless it is exactly right

3. having a natural ability to do something well

4. wanting to achieve something by themselves

5. against forcing people to obey strict rules

6. friendly and easy to talk to

7. expecting a lot of time and effort from others

8. liable to suddenly become angry

 

Đáp án: 

1. ruthless

2. perfectionist

3. talented

4. self-motivated

5. anti-authoritarian

6. approachable

7. demanding

8. volatile

 

E. Complete this paragraph with adjectives from Exercise D.

At my last company, the managers were remote and not at all ............ (1). They were hard to get to know. The only one who showed any emotion was the CEO, who had a ............ (2) temper. He was completely ruth less and didn't care about his staff at all. He acted like a dictator. He had a ............ (3) management style, insisting that everything was exactly right. He was also very demanding, making us work really unsociable hours. In my new company, the managers are good communicators, decision-making is open and transparent and the style is ............ (4). Management is by consensus. All the staff are ............ (5) and experts in their own fields. They are ............ (6) and trusted to work without supervision.

 

Đáp án:

1. approachable

2. volatile

3. perfectionist

4. anti-authoritarian

5. talented

6. self-motivated

 

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Giáo trình Market Leader Upper Intermediate – Unit 7: Management Styles | Học Hay (Phần 2)

 

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