Sách Market Leader Advanced – Unit 6: Ethics – Tiếng anh thương mại – Học Hay (Phần 1)

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Market Leader Advanced – Unit 6: Ethics - Listening


A. Name some companies or industries that have had bad press over one of these issues. Was anything done to rectify the problems as a result?

employment practices          environmental concerns          financial irregularities         mislabelling of products          product pricing        supply chains




B. Listen to Philippa Foster Back OBE, Director of the Institute of Business Ethics, talking about attitudes to corporate responsibility. Read the summaries on the opposite page and choose the most accurate one.

1. Philippa Foster Back explains there was a significant change in attitudes to corporate responsibility about 15 years ago with the growth of 24/7 media and the Internet. It's almost impossible now for a company to hide what it's doing. The public is much more sensitive to environmental issues, long supply chains, how work is outsourced and the use of child labour.

2. Philippa Foster Back explains there was a major change in attitudes to corporate responsibility about 20 years ago, primarily concerning the energy industry. That, plus the growth of the Internet, has increased public awareness to the extent that it has become difficult for companies to hide any unethical activities. We are now more aware of the effects of outsourcing processes, supply chains and environmental issues.

3. Philippa Foster Back explains that 15-20 years ago, there was a slight change in attitudes to corporate responsibility when the public first took an interest in manufacturing industries and their adverse affects on local communities. Then came the growth of 24/7 media, which meant it became impossible for a company to hide activities concerning the environment and financial irregularities.


Đáp án: Summary 2


C. Listen to the second part of the interview, about how attitudes to accountability have changed. What are the first three models mentioned?


Đáp án:

 1. 'Trust me' model: 100 years ago, when there were family-run companies, there was a great deal of trust around the way that companies were being run. Companies were more paternalistic, so there was an attitude of 'Don't worry, we'll look after you'.

2 In the 1980s/1990s, there were some corporate scandals that caused people to doubt the trust model. There was also more awareness of how companies were behaving, especially concerning environmental issues and in the oil and gas industries.

3 'Involve me': the attitude of 'Involve us in how you do your business. We would like to help you to do it better'. The 'involve me' model worked for some companies but not for others, and then it evolved to the 'show us' model: 'Show us you are doing business in the right way'.


D. Listen to the final part of the interview and complete this summary about the other two models. Use no more than three words per gap.

The ethical language that was- being used changed around 2000: people Who had an interest in how a company was run started talking about ………… (1). They asked companies to ………… (2) those outside the organisation how they were doing business.

In addition to annual report accounts, some companies began to produce ............ (3), also known as ………… (4). Companies were being asked to show how they conduct their business not only to their customers, but also to their ………… (5):  their shareholders, employees and suppliers.

The latest stage is the '………… (6) model. This is when a democratic society considers- that companies are ………… (7) and, therefore, they encourage their governments to ………… (8) to make them behave.


Đáp án:

1. corporate responsibility

2. prove to

3. corporate responsibility reports

4. sustainability reports

5. stakeholders

6. obey me

7. not behaving

8. enforce the law / enforce laws


E. Complete these statements using words related to business ethics.

1. Most businesses are still quite p………… and follow the 'trust me' model.

2. With the 24/7 media world, more companies are being brought to ac………… for how they do their business, especially those involved in any corporate sc…………

3. Although sustainability r………… are standard practice nowadays, a business can always find ways to hide illegal activities such as financial ir…………

4. Long s………… chains that involve a great deal of outsourcing are particularly difficult to manage both logistically and ethically.

5. If we banned child l………… altogether, or boycotted products made by children, it would only cause more poverty.

6. Sustainability is the responsibility of all st………… - not just the shareholders.

7. Companies should be wary of using celebrities to endorse their brands because they may behave inappropriately and damage the brand's re…………

8. The majority of multinationals are guilty of un………… behaviour at some time or other.


Đáp án:

1. paternalistic

2. account; scandals

3. reports; irregularities

4. supply

5. labour

6. stakeholders

7. reputation

8. unethical

Writing Market Leader Advanced – Unit 6: Ethics – Tiếng anh thương mại – HocHay

Listen to an extract from a meeting discussing procedures for making staff redundant. How effective was the meeting? How much conflict was there? How well did Becky lead the meeting?


Đáp án mẫu:

The meeting was effective in that a couple of decisions were taken regarding communicating job losses to employees. However, it was quite a conflictive meeting.

There was some conflict from the Human Resources Manager, John, and the Sales Manager, Vincent, neither of whom wanted to communicate the bad news to employees. There was also some antagonism (teach this word) between John and Vincent, e.g. Vincent accused John of taking on unnecessary staff in production earlier that year.

Becky didn't handle the meeting too badly, considering it was fairly conflictive and she tried to keep them on track. But she could have used the 'round robin' technique earlier before things got out of hand. She also sounded very direct towards the end of the meeting, when she was briefing the other managers, although others might prefer this more directive approach.


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