Sách Market Leader Intermediate – Unit 12: Competition – Học Hay (Phần 2)


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GIáo trình Market Leader Intermediate – Unit 12: Competition – Học Hay

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Market Leader Intermediate – Unit 12: Competition - Skills

 

 

A. An Italian bicycle manufacturer wants to enter the Swedish market, using an agent. The manufacturer and the agent disagree about some terms of their proposed contract. listen to the discussion between them and answer the questions.

1. Which of these points did the two sides agree on during the negotiation?

a) the type of relationship they want c) payment of commission

b) who sets prices d) who pays for promotion

2. Why does the agent want the contract to be longer than two years?

 

Đáp án:

1. a, b

2. To make it profitable

 

B. Match the direct phrases (1-5) to the more diplomatic versions (a-e).

1. We must talk about price first.

2. There's no way we can give you any credit.

3. I want a discount.

4. I won't lower my price.

5. Your price is far too high.

a) Your price seems rather high.

b) Unfortunately, I can't lower my price.

c) Could you possibly give me a discount?

d) I'm afraid we can't give you any credit.

e) I think we should talk about price first.

 

Đáp án:

1. e

2. d

3. c

4. b

5. a

 

C. Listen to and complete the extracts from the negotiation in Exercise A. Then decide whether the speakers are being diplomatic (D) or not diplomatic (ND).

1. A non-exclusive contract ......................... for us, too.

2. No, that's ................ for us.

3. We know the market conditions ...................... than you.

4. I ............ a rate of 15% on all the revenue you obtain.

5. Fifteen per cent is too low. We .... ...................... 20%.

6. We ……………….. with this.

7. How much ....................?

8. We'll ...................... the commission later.

9. ....................., with a new distributor, we prefer a shorter period.

10. It …………........ at least three years.

 

Đáp án:

1 would be perfect (D)

2. no good (ND)

3. far better (ND)

4. suggest (D)

5. want at least (ND)

6. could help (D)

7. will you pay us (ND)

8. talk about (ND)

9. To be honest (D)

10. must be (ND)

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Reading Market Leader Intermediate – Unit 12: Competition – HocHay

"

A. Read the first two paragraphs of the article. Which company is focusing more on the international market?

 

Đáp án: Starbucks

 

B. Read the whole article, then look at these company plans. Write 'M' (McDonald's) or 'S' (Starbucks) for each one.

1. start competing in the coffee-bar market

2. replace their Chief Executive

3. slow expansion in the US

4. introduce coffee bars with 'baristas'

5. close under-performing stores

6. focus on international plans

7. allow customers to see drinks being made

8. use simple sizes for coffees

9. probably offer coffee at a lower price than their major competitors

 

Đáp án:

1. M

2. S

3. S

4. M

5. S

6. S

7. M

8. M

9. M

 

C. Reread the article's headline and first three paragraphs and find the

prepositions that go with these verbs.

1. stir

2. replace

3. lose

4. focus

5. take

 

Đáp án:

1. up

2. by

3. out to

4. on

5. on

 

D. Match the verbs and prepositions in Exercise D (1-5) with the meanings (a-e).

a) to not get something because someone else gets it instead

b) to compete or fight against someone

c) to give all your attention to a particular thing

d) to take something else's place

e) to deliberately cause problems

 

Đáp án:

a) lose out to

b) take on

c) focus on

d) replace (by)

e) stir up

 

E. Match the phrasal verbs with take (1-5) with the meanings (a-e).

1. be taken aback                    a) grow rapidly

2. take off                                b) give employment to

3. take on                                c) be surprised 

4. take out                               d) gain control of a company

5. take over                              e) arrange (of money)

 

Đáp án:

1. c

2. a

3. b

4. e

5. d

 

F. Complete the sentences with an appropriate form of take and a preposition.

1. We were going to ....................... five new staff next month, but then the economy crashed.

2. They pretended it was a merger, but it feels like we were .........................

3. We were ....................... when the president announced his resignation.

4. It is very difficult to ............ a loan these days.

5. After the new product launch, sales are expected to .........................

 

Đáp án:

1. take on

2. taken over

3. taken aback

4. take out

5. take off

 

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GIáo trình Market Leader Intermediate – Unit 12: Competition – Học Hay (Phần 2)

 

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