Sách Market Leader Advanced – Unit 1: First Impressions – Tiếng anh thương mại – Học Hay (Phần 2)

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Market Leader Advanced – Unit 1: First Impressions - Business Skills

 

A. Listen to two conversations between some conference delegates. Tick the strategies that you hear the speakers using. Which of them could you use as an ice-breaker? What other ice-breakers do you know?

1. Introduce yourself

2. Compliment someone

3. Ask for an opinion

4. Agree with someone

5. Check the pronunciation of someone’s name

6. Swap business cards

7. Refer to future contact

8. Introduce someone to someone else

 

Đáp án: 

	Conversation 1	Conversation 2
1. Introduce yourself	x	x
2. Compliment someone	x	x
3. Ask for an opinion
4. Agree with someone	x	x
5.  Check the pronunciation of someone's name		x
6. Swap business cards.
7. Refer to future contact		x
8. Introduce someone to someone else		x

 

B. Good networkers often ask open questions. Complete these questions. Which of them did you hear? Listen again if necessary.

1. What………….. the conference so far?

2. …………….. in your part of the world?

3. …………….. most about living in your city?

4. …………….. for asking, but how much do you earn, by the way?

5. …………….. of any good places to eat near here, do you?

6. …………….. asking where you are from?

7. I didn't enjoy the dinner very much last night, ……………..?

8. I don't think you've met (name of person), ……………..?

 

Đáp án:

1. What do you think of the conference so far? Conversation 1

2. How's business in your part of the world? Conversation 2

3. What do you like most about living in your city? neither*

4. Excuse/Pardon me for asking, but how much do you earn, by the way? neither*

5. I don't suppose you know of any good places to eat near here, do you? Conversation 2

6. Do you mind me asking where you are from? Conversation 1

7. I didn't enjoy the dinner very much last night. Did you? Conversation 2

8. I don't think you've met (name of person), have you? Conversation 2

 

*Note that questions 3 and 4 are not in either conversation, so students will have to guess at the missing words.

 

C. Listen to Conversation 1 again, what do the people say to break the ice and keep the conversation going?

 

Đáp án:

- They use open questions:

So, what did you think ofthe last presentation?

And what do you think ofthe conference so far?

- They use question tags and agree with each other:

Great, wasn't it? I always enjoy her talks, don't you?

Yes, she really knows how to captivate an audience, doesn't she?

Not bad. Fewer people than last year, aren't there?

Yes, it must be the venue. Copenhagen isn't exactly the cheapest city to get to.

No, that's true.

- Yasmin also asks a direct question politely:

Do you mind me asking where you are from?

- Yasmin compliments Erik:

You speak excellent English

 

 

D. Look at the expressions in the Useful language box on the opposite page and answer these questions.

1. Which expressions did you hear in Conversation 2?

2. Which ones would you like to use next time you are networking?

3. What do you usually say to move away and start talking to someone else?

USEFUL LANGUAGE

ICE-BREAKERS Excuse me, could you do me a favour and (pass the water)? That's a great calling card, if you don't mind me saying. Do you mind me asking where you're from? And how's ... in your part of the world? I don't suppose you know of any good places to eat near here, do you?

INVOLVING OTHERS I don't think you've met (name) from (department, company, etc.), have you? You might like to meet (name). He's/She's in your field.

FINDING THINGS IN COMMON I always enjoy her talks, don't you? It's funny you should say that, I think my colleague might ... I was there not long ago, actually. I thought your face looked familiar! That's a coincidence! So am/have/do I. I know what you mean. Neither am/have/do I.

KEEPING IN TOUCH I'll write down my details for you. (Do) give me a ring when you get back, won't you? You must call me I look me up if you're ever in (town/city). We should do lunch one day. It'll be great to hear from you. GETTING AWAY (It's been) good talking to you. Excuse me, but I've just seen a friend. I'll see you later, hopefully. Excuse me a moment. I'm afraid I have to make a quick call.

Đáp án:

1. That's a great calling card, if you don't mind me saying.

I thought your face looked familiar!

I know what you mean. Neither am I.

It's funny you should say that, ...

I don't think you've met (name), have you?

Good talking to you.

I'm afraid I have to make a quick call.

2. Get students to say which they prefer.

3. The last two expressions in 1 above.

You could also say:

I'm sorry, I think the next session is starting.

I'm just going to get something from the buffet I get another coffee. See you later.

I'm just going outside for a cigarette.

Sorry, but I've just seen a friend. Please excuse me. (It's been) great talking to you.

A. Read the article on the opposite page and compare the writer's views on networking with your own. What points does he make?

 

Đáp án:

1. The writer appears to agree with this statement. He argues shy people just need to invite people they like to dinner and later suggest that the best-connected people concentrate their efforts on people they like.

2. The writer disagrees. Building personal networks and finding contacts is useful for recent graduates. However, most people already have lots of contacts. The dilemma is how to make the most of our existing network.

3. The writer's view is that the best-connected people don't appear to be manipulative, because they concentrate their efforts on people they like and don't have any specific business goals in mind when they network.

4. The writer partially agrees here.  He says online tools accelerate the process, but that high-level networking is primarily a face-to-face activity.

5.  The writer partially agrees with this statement. He adds that it's about forming a network on a mutually beneficial basis and returning favours.

 

 

B. Read the article again and find words or expressions which mean the following.

1. met someone you know when you were not expecting to (paragraph 2)

2. develop and use fully (paragraphs 3 and 5)

3. morally doubtful (paragraph 3)

4. not related to anything previously mentioned (paragraph 5)

5. when you recommend someone to another person for work (paragraphs 6 and 7)

6. move from one place to another in large amounts (paragraph 10)

7. caring about other people more than about yourself (two expressions) (paragraph 10)

 

Đáp án:

1. bumped into

2. leverage

3. sleazy

4. apropos of nothing

5.. (provide a) referral

6. flow 

7. selfless; altruistic

 

C. Look at these extracts from the article and indicate where the adverbs in brackets should go. Sometimes more than one answer is possible.

1. We have enough friends and contacts. (already)

2. You have more than 150 close contacts. (probably)

3. The dilemma is how to leverage existing contacts. (successfully)

4. It is important to determine how well your contacts understand what you do. (also)

5. One investment bank had a system for asking for two referrals. (merely)

6. The chances of receiving a referral are increased if they understand what you do. (greatly, exactly)

7. High-level networking is a face-to-face activity. (primarily)

8. If you connect with your network on this beneficial basis, the financial rewards will flow. (mutually)

 

Đáp án:

1. We already have enough friends and contacts.

We have enough friends and contacts already.

2. You probably have more than 150 close contacts.

Probably you have more than 150 close contacts.

You have more than 150 close contacts, probably.

3. The dilemma is how to successfully leverage existing contacts.

The dilemma is how to leverage existing contacts successfully.

4. It is important also to determine how well your contacts understand what you do.

It is also important to determine how well your contacts understand what you do.

It is important to determine how well your contacts also understand what you do

5. One investment bank merely had a system for asking for two referrals.

One investment bank had a system for merely asking for two referrals.

One investment bank had a system for asking for merely two referrals.

6. The chances of receiving a referral are greatly increased if they understand exactly what you do.

7. High-level networking is primarily a face-to-face activity.

High-level networking is a face-to-face activity primarily.

8. If you connect with your network on this mutually beneficial basis, the financial rewards will flow.

 

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